2023-2024 Undergraduate and Graduate Catalog 
    Jun 20, 2024  
2023-2024 Undergraduate and Graduate Catalog

Applied Business Analytics, M.B.A.

The Master of Business Administration in Applied Business Analytics addresses the growing need for well-trained professionals with advanced analytical and problem-solving skills. The program is designed to empower students with the knowledge, tools, and skills necessary to improve organizational decision-making using data-driven models.

The program is specifically targeting toward students who have an existing foundation in selected areas of business, such as accounting, finance, marketing, and management. Graduates of the program will be equipped to influence decision-making using data-driven strategy, thus leading to better business results through the ability to transform data into a powerful and predictive strategic asset. Business Analytics is critical in preparing organizations to solve business challenges and participants of this program will be exposed to a unique curriculum featuring innovative content and methodologies to support an understanding of applied data-driven decision making.


For detailed information on university admission policies, please refer to Graduate Admission information. In addition, the Eckelkamp College of Global Business and Professional Studies requires the following:

  1. A Bachelor’s degree from an accredited, degree-granting college or university. Official transcripts must be received directly from the institution.
  2. A completed application form
  3. A self-statement of 300-500 words that the business admissions council, program director and/or chair will read and review prior to admittance.
  4. A current resume
  5. A minimum grade point average of 2.5 on a 4.0 scale.

Learning Outcomes

Learning Outcomes 

Departmental Learning Outcomes:   

  • Graduates will demonstrate the ability to communicate effectively both orally (o) and in writing (w).   
  • Graduates will demonstrate knowledge of the legal and ethical environment impacting business organizations and exhibit an understanding and appreciation of the ethical implications of decisions.   
  • Graduates will demonstrate an understanding of and appreciation for the importance of the impact of globalization and diversity in modern organizations.   
  • Graduates will demonstrate an ability to engage in critical thinking by analyzing situations and constructing and selecting viable solutions to solve problems.   
  • Graduates will demonstrate and ability to work effectively with others.   
  • Graduates will demonstrate knowledge of current information, theories and models, and techniques and practices in all of the major business disciplines including general areas of Accounting, Management, Marketing, Sports Management, and Quantitative Analysis.   

Program Learning Outcomes:   

  • Apply appropriate theories, models and tools to analyze the role of data and analytics in the business context. 
  • Formulate data-driven strategies for responding effectively to problems, threats, and opportunities in the business environment.

Preparatory Core

The program has the following preparatory core that must be met before admission into the program:

Required Courses

Accelerated Master’s Approved Courses

Three courses (9 credit hours) from the following list can be counted for both undergraduate and graduate as part of the accelerated master’s program.