2023-2024 Undergraduate and Graduate Catalog

Nov 21, 2024

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2023-2024 Undergraduate and Graduate Catalog

Marketing Minor

A student must successfully complete, at Fontbonne, a minimum of 50% of the credit hours required for the minor.

Minors are available in other departments. Students wishing to pursue minors in other departments should consult their advisor.

Courses Required for the Minor

MKT 210 - Marketing Principles Credit(s): 3
MKT 340 - Consumer Behavior Credit(s): 3
MKT 410 - Marketing Research Credit(s): 3

Three Courses from the Following (9 credits)

COM 260 - Media, Technology, and Culture Credit(s): 3
COM 340 - Principles and Ethics of Strategic Communication Credit(s): 3
MKT 320 - Advertising & Promotion Management Credit(s): 3
MKT 325 - Social Media Management Credit(s): 3
MKT 330 - Principles of Selling Credit(s): 3
MKT 420 - International Marketing Credit(s): 3
MKT 430 - Case Studies/Readings in Marketing Credit(s): 1-3
SPT 260 - Sports Marketing Credit(s): 3