Marketing, B.S.

Learning Outcomes

Departmental Learning Outcomes:  

• Graduates will demonstrate the ability to communicate effectively both orally (o) and in writing (w).  
• Graduates will demonstrate knowledge of the legal and ethical environment impacting business organizations and exhibit an understanding and appreciation of the ethical implications of decisions.  
• Graduates will demonstrate an understanding of and appreciation for the importance of the impact of globalization and diversity in modern organizations.  
• Graduates will demonstrate an ability to engage in critical thinking by analyzing situations and constructing and selecting viable solutions to solve problems.  
• Graduates will demonstrate and ability to work effectively with others.  
• Graduates will demonstrate knowledge of current information, theories and models, and techniques and practices in all of the major business disciplines including general areas of Accounting, Management, Marketing, Sports Management, and Quantitative Analysis.   

  Program Learning Outcomes:  

• Evaluate integrated marketing communication campaigns, including advertising messages, public relations, sales promotions, e-commerce, and personal selling initiatives.  
• Apply fundamental marketing concepts, theories, and principles to the areas of product, place, promotion, and pricing decisions. 

General Education Requirements

The 42 credit hours of general education requirements are presented in the General Education  section in this catalog. A course that meets a general education requirement may also meet a course requirement in the major or a course requirement in another discipline.

The following specific general education courses must be chosen to meet the requirements for this major:

• PSY 100 - Introduction to Psychology Credit(s): 3

• OR

• SOC 100 - Survey of Sociology Credit(s): 3

Courses Required in the Major

Courses Required in Other Disciplines

• CIS 110 - Computer Applications: Spreadsheet Credit(s): 3
• MTH 115 - Introduction to Statistics Credit(s): 3
• ENG 201 - Business Writing Credit(s): 3

Accelerated Master’s Approved Courses for Business Programs

Any undergraduate student who meets the prerequisites in place for the graduate degrees outlined below, are qualified to apply for admission into the accelerated master’s programs. Students must submit the Accelerated Master’s Program Application.

Degree and Tuition Policies

Once admitted to a master’s program through the Accelerated Path, students may take up to a maximum of 9 credit hours of graduate coursework (as listed below the major requirements) and have those hours count toward both the bachelor’s and master’s degrees. Students will be charged at the undergraduate rate and retain eligibility for undergraduate scholarships. For each semester in which they take courses for both undergraduate and graduate credit, students must complete a “mixed credit” registration form that is approved by the graduate program director, department chair and college dean. Students taking courses for graduate credit must adhere to all relevant graduate policies.

Students admitted to an Accelerated Path Master’s Program must meet all graduate program admission requirements at the time they complete the baccalaureate degree and must meet all degree completion requirements of the graduate program.

• BSA 550 - The Social and Legal Environment of Business Credit(s): 3
• MGT 515 - Project Management Credit(s): 3
• MGT 525 - Organizational Behavior and Human Resource Management Credit(s): 3
• MGT 535 - Organizational Development and Change Credit(s): 3
• MGT 540 - Organizational Psychology & Behavior Credit(s): 3