2023-2024 Undergraduate and Graduate Catalog 
    
    Mar 28, 2024  
2023-2024 Undergraduate and Graduate Catalog
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SPT 260 - Sports Marketing


Credit(s): 3
A study of the elements in the sports marketing field. Topics include sports marketing strategy, sports consumer behavior, technology as it applies to sports marketing, sports market segmentation, sports brand equity, licensing and branding merchandise, pricing, promotion, sales, sponsorship, public relations, and the future of the sports marketing industry. FA



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