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May 06, 2024
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ADV 330 - Writing for Digital Media
Credit(s): 3
An applied writing course that covers tactics, message strategy, and frequency of digital media advertising campaigns while emphasizing development of unique, brand-centered tone and voice when writing for digital and social media platforms. Students will write a variety of media platforms including Internet, mobile, email, social media, and multimedia. Offered on an as-needed basis.
Prerequisite(s): MKT 210 .
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