|
|
|
May 06, 2024
|
|
ADV 201 - Introduction to Advertising
Credit(s): 3
Introduces students to the advertising industry beginning with the history of advertising and its economic and social functions. Students will learn about message development, strategy, research, media, and ethics through lecture, discussion, social media forums, and experiential projects. Students will complete a paper based on industry research, undertake a group project, and begin developing a portfolio of assignments based on the group project. Offered on an as-needed basis.
Add to Portfolio (opens a new window)
|
|
|
