2022-2023 Undergraduate and Graduate Catalog 
    
    Oct 01, 2022  
2022-2023 Undergraduate and Graduate Catalog

Digital Marketing, B.S.


The Bachelor of Science in Digital Marketing major will provide students will provide students with the skills necessary to live on the cutting edge of new digital marketing strategies. The curriculum was developed with input from multiple Fortune 500 companies to identify the key areas of expertise needed for students to be successful within marketing roles in the modern workforce. Primary areas of emphasis include SEO, analytics, and social media strategy, as well as courses in programming, which address the need for marketers to be able to scrape data and perform more complex marketing campaigns. Graduates of the program will be equipped with the analytical and critical thinking skills necessary to function in the marketing domain, as well as the ability to successfully build and run digital marketing initiatives.