SPT 216 - Convention, Event, and Trade Show Planning
Credit(s): 3
One of the major ways in which games are marketed to consumers is the convention. Shows
attract audiences of various sizes and serve as one of the best opportunities for game studios to generate excitement and favorable word-of-mouth for upcoming projects. Successfully executing a company presence at one of these shows requires a working understanding of budgeting, goal-setting, demo creation, logistics, staffing, merchandising, and ROI evaluation, all topics covered in this course. Fall
Add to Portfolio (opens a new window)
|
