2022-2023 Undergraduate and Graduate Catalog 
    
    Apr 19, 2024  
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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BSA 306 - Sales Leadership


Credit(s): 3
Effective sales leadership requires a mastery of the “hard” analytical skills as well as the “soft” skills for effective management and coaching. This course is designed to explore the key sales and management concepts related to the sales function and that of the sales manager in the firm. Focus will be placed on the development of analytical and management coaching skills through the use of business case studies, articles, and active hands-on practice.  SP



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