2022-2023 Undergraduate and Graduate Catalog 
    
    Mar 29, 2024  
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 356 - Digital Marketing Analytics


Credit(s): 3
​Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. SP



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