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Apr 30, 2025
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MKT 306 - SEO/SEM
Credit(s): 3
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies become more visible to customers by ensuring that they are among the first companies someone sees when doing initial research. This course is intended to introduce students to the concepts of Social Media Marketing and Optimization and teaches concepts on how to use these tools to drive top-of-funnel growth, also known as lead generation. SP
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