MKT 406 - Viral and Organic Growth

Credit(s): 3
Viral and Organic growth have become the gold standard by which content marketing efforts are

judged. This type of growth is highly valuable, because it tends to be relatively cost-efficient.

Companies which generate content that spreads through the internet with minimal effort and

cost are among the most successful at growing their brand awareness and user-base. This

course is intended to teach students what drives users to share content, how to build shareable

content, and how to run contests and perform other activities that tend to lead to viral or organic

growth. SP