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Apr 29, 2024
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ABA 540 - Revenue Analytics and Pricing Management
Credit(s): 3
Utilization of analytic concepts to explore mechanisms for maximizing revenue via supply and demand techniques to make informed managerial decisions. Focus will be placed on the utilization of big data and forecasting methods to understand consumer insights and identify demand drivers. Students will ultimately gain an understanding of revenue management principles related to constrained capacity, price optimization techniques and the use of analytical information to set prices in complex and dynamic markets. SP
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