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Apr 29, 2025
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SPT 270 - Sales and Fundraising in Sport
Credit(s): 3
Provides an overview of the intricacies related to sales and fundraising efforts within the sports industry. Students will gain an understanding of the importance of these operations and their essential functions within various organizations. Broader issues related to revenue generation and ethical issues will also be discussed. Specific emphasis will be placed on fundraising, annual giving, donor relations, priority seating, and the sales process.
Prerequisite(s): SPT 101
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