2022-2023 Undergraduate and Graduate Catalog 
    
    Mar 29, 2024  
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 340 - Consumer Behavior


Credit(s): 3
Explores the application of the principles of psychology and other social sciences to consumer behavior. The impacts of interpersonal dynamics and social influences are studied in depth. Course material is oriented to the practical application of the basic concepts. FA
Prerequisite(s): MKT 210 .



Add to Portfolio (opens a new window)