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Apr 25, 2024
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MKT 325 - Social Media Management
Credit(s): 3
Analysis and application of social media advertising and marketing practices through the development and management of brand voice across multiple platforms. Course will cover content creation and optimization, monitoring, and analytics tolls, lead generation, and social media strategy. Students will be required to create and manage a social media campaign for a client using multiple platforms including Facebook, Twitter, Tumblr, Instagram, Pinterest, and WordPress blogs, among others. SP
Prerequisite(s): MKT 210 .
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