2018-2019 Undergraduate & Graduate Catalog 
    
    May 07, 2024  
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2018-2019 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

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SPT 260 - Sports Marketing

Credit(s): 3
A study of the elements in the sports marketing field. Topics include sports marketing strategy, sports consumer behavior, technology as it applies to sports marketing, sports market segmentation, sports brand equity, licensing and branding merchandise, pricing, promotion, sales, sponsorship, public relations, and the future of the sports marketing industry. FA
Prerequisite(s): SPT 101 ; MKT 210 .


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