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May 14, 2024
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MKT 360 - Industrial/Organizational Marketing
Credit(s): 3
Examines the full range of business-to-business marketing, including commercial enterprises, institutions, and government, as well as traditional industrial marketing issues. It focuses on market dynamics and stresses the strategies industries employ in developing and implementing their methods to industrial buyer behavior, market selection, product planning, product positioning, reseller’s market, and pricing. Offered on an as-needed basis.
Prerequisite(s): MKT 210 .
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