2018-2019 Undergraduate & Graduate Catalog 
    
    May 14, 2024  
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2018-2019 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

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MKT 210 - Marketing Principles

Credit(s): 3
Presents principles, methods and problems within the marketing discipline focusing on product development, distribution channels, promotion techniques and pricing strategies. Topics include market segmentation, buying motivation, branding, customer service, marketing research, and international marketing considerations. FA, SP, SU
Prerequisite(s): BSA 100  (may be taken concurrently).


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