2020-2021 Undergraduate and Graduate Catalog 
    
    Jul 15, 2024  
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ABA 540 - Revenue Analytics and Pricing Management


Credit(s): 3
Utilization of analytic concepts to explore mechanisms for maximizing revenue via supply and demand techniques to make informed managerial decisions. Focus will be placed on the utilization of big data and forecasting methods to understand consumer insights and identify demand drivers. Students will ultimately gain an understanding of revenue management principles related to constrained capacity, price optimization techniques and the use of analytical information to set prices in complex and dynamic markets. SP



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