2020-2021 Undergraduate and Graduate Catalog 
    
    Jul 15, 2024  
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 496 - Senior Seminar in Advertising


Credit(s): 3
Semester-long project embracing the complete advertising process, including research, design, creative strategies, message development, and execution. Students will present campaigns orally and in writing. In addition, students will submit a portfolio of work that includes an assignment from each course in the advertising major; portfolios will receive extensive written evaluation and may be reviewed by advertising copywriters and/or graphic designers. Offered on an as-needed basis.
Prerequisite(s): ADV 220 ADV 230 ; Senior Status or permission of the instructor.



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